THE HOTEL AND RESORT MARKETING BIBLE
 
THE HOTEL AND RESORT MARKETING BIBLE
 
THE HOTEL
AND RESORT MARKETING BIBLE
 
Golf Marketing
Your Blueprint to Financial Success in The New Hospitality Economy! 
 
Publication date: September 1, 2017
 
Dear Hospitality Professional:

I don’t have to tell you that the hospitality business has changed dramatically over the last few years with the advent of Expedia, Bookings.com and Trip Advisor to name just a few of the game changers. Now Airbnb, FlipKey, VRBO and a dozen others just like them threaten to challenge traditional hotels and resorts even further. The good news is, that the opportunity to prosper from a global market, has never been greater. But... you must have the right marketing strategies in place to make it happen!

Eight rooms or eight hundred it doesn’t matter, in fact small independent hotels that don’t have to suffer weeks of brand approval by multiple people for every small marketing imitative have the advantage. It’s not about spending a fortune it’s about being smarter than your bigger competition!

If you own or manage a hotel or resort this will be the most important and profitable book you ever read!
 
THE HOTEL
AND RESORT MARKETING BIBLE
 
Your 454-Page Blueprint to Financial Success in The New Hospitality Economy! 
 
Publication date: September 1, 2017
 
Hotel Marketing Bible
Dear Hospitality Professional:

I don’t have to tell you that the hospitality business has changed dramatically over the last few years with the advent of Expedia, Booking.com and TripAdvisor to name just a few of the game changers. Now Airbnb, FlipKey, VRBO and a dozen others just like them threaten to challenge traditional hotels and resorts even further. The good news is, that the opportunity to prosper from a global market, has never been greater. But... you must have the right resort and hotel marketing strategies in place to make it happen!

Eight rooms or eight hundred it doesn’t matter, in fact small independent hotels that don’t have to suffer weeks of brand approval by multiple people for every small hotel marketing initiative have the advantage. It’s not about spending a fortune it’s about being smarter than your bigger competition!

If you own or manage a hotel or resort this will be the most important and profitable book you ever read!
 
In this marketing book, I will show you how to...
 
In this book, I will show you how to...
 
Hotel Marketing
Resort Marketing
  •  Generate more leads for each of your revenue sources at your hotel or resort.

  •  Turn those leads into more business at each revenue point...

  •  At higher margins by generating highly targeted business directly (no commissions paid out).

  •  Tap into every guest’s social media network with their explicit help and blessing!

  •  Generate better online reviews for your hotel or resort.

  •  And add more repeat business than ever before.
 
  •  Generate more leads for each of your revenue sources.

  •  Turn those leads into more business at each revenue point...

  •  At higher margins by generating highly targeted business directly (no commissions paid out).

  •  Tap into every guest’s social media network with their explicit help and blessing!

  •  Generate better online reviews.

  •  And add more repeat business than ever before 
 
In this eye-opening book, you will learn...
 
In this eye-opening book, you will learn...
 
  •  How to use targeted Facebook ads to grab prime guests for just pennies a day.

  •  Why your email database will always be your biggest assert and how to build it quickly and inexpensively.

  •  The amazing conversion power of low-cost landing pages.

  •  Discover why most resort and hotel websites fail to attract business.

  •  The simple, low cost décor changes that insure every guest promotes your property for free on their social media pages!

  •  How to make your hotel’s experience “amazing” even on a budget.

  •  How simple changes in email copy can double or triple your response.

  •  The critical importance of finding your USP, Unique Selling proposition.
 
Hotel Marketing Strategy
Resort Marketing Strategy
  •  How to use targeted Facebook ads to grab prime guests for just pennies a day.

  •  Why your email database will always be your biggest assert and how to build it quickly and inexpensively.

  •  The amazing conversion power of low-cost landing pages.

  •  Discover why most hotel websites fail to attract business.

  •  The simple, low cost décor changes that insure every guest promotes your property for free on their social media pages!

  •  How to make your hotel’s experience “amazing” even on a budget.

  •  How simple changes in email copy can double or triple your response.

  •  The critical importance of finding your USP, Unique Selling proposition 
 
I share case histories of some major turnarounds orchestrated in record time:
 
I share case histories of some major turnarounds orchestrated in record time:
 
  •  One resort went from ten years of million-dollar losses to a $1.2 million profit in just 12 months!

  •  From 4,000 Facebook fans to 58,000 Facebook fans in 18 months (without spending a fortune on Facebook Likes Ads).

  •  From 8,000 emails to 60,000 emails in just over a year.

  •  18,000 opt in emails and 3,800 requests for specific info on the resort's activities in just 90 days for a resort in Mexico.

  •  2,700 wedding leads, all brides to be in just 4 months!

  •  I grew the golf outing business at one resort from $398,000 to $1.7 million in just four years spending just $20,000 a year on the hotel marketing campaigns.

  •  Increased business over $500,000 at a 38-room family hotel in just one year.

  •  Generated over 4,000 leads for an Irish resort in just 30 days !
 
  •  One resort went from ten years of million-dollar losses to a $1.2 million profit in just 12 months!

  •  From 4,000 Facebook fans to 58,000 Facebook fans in 18 months (without spending a fortune on Facebook Likes Ads).

  •  From 8,000 emails to 60,000 emails in just over a year.

  •  18,000 opt in emails and 3,800 requests for specific info on the resort's activities in just 90 days for a resort in Mexico.

  •  2,700 wedding leads, all brides to be in just 4 months!

  •  I grew the golf outing business at one resort from $398,000 to $1.7 million in just four years spending just $20,000 a year on the marketing campaigns.

  •  Increased business over $500,000 at a 38-room family resort in just one year.

  •  Generated over 4,000 leads for an Irish resort in just 30 days !
 
Order the Hotel Marketing Bible at our new release price of just $49.95 and save 50%!
 
Publication date: September 1, 2017
 
Order now at our new release price of just $49.95 and save 50%!
 
Hotel Marketing Legend

As I write this, it’s late-July, and I have already spent over five months this year in hotels, and I have at least another two months to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a marketing consultant or in my role as publisher of World’s Best Golf Destinations, the vast majority are as an unheralded paying guest.

Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination, and hotel marketing, and I could easily claim to have more experience than all but a handful on the planet. That’s before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort!

While I pick up new and innovative hotel marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega-resorts is poor and ineffective. They get caught up in style over substance, branding rather than results, and mediocre multichannel marketing without actually acing a single one!

A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget.

Dramatic results can be gained in simpler ways like tightening up the effectiveness of the response you get from your existing efforts. Three percent here, five percent there can add up to huge increases in business, and these often cost little to nothing to execute.

Contact: Andrew Wood, Directly @ 1 352-266-2099 [email protected].

Golf Course Marketing Legend

As I write this, it’s late-July, and I have already spent over five months this year in hotels, and I have at least another two months to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a consultant or in my role as publisher of World’s Best Golf Destinations, the vast majority are as an unheralded paying guest.

Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That’s before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort!

While I pick up new and innovative hotel-marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega resorts is poor and ineffective. They get caught up in style over substance, branding rather than results, and mediocre multichannel marketing without actually acing a single one!

A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget.

Dramatic results can be gained in simpler ways like tightening up the effectiveness of the response you get from your existing efforts. Three percent here, five percent there can add up to huge increases in business, and these often cost little to nothing to execute.

Contact: Andrew Wood, Directly at (352) 266-2099 or email [email protected]

Just a Few of the Big and Small, Hotels, and Resorts We Have Worked With, Around the World: 
 
Just a Few of the Big and Small, Hotels and Resorts We Have Worked With, Around the World: 
 
  •  Ritz Carlton
  •  Doral 
  •  Wyndham
  •  The Green Hotel
  •  Pine-Needles
  •  Mid-Pines
  •  McGuires Resort
  •  Oak Terrace
  •  Sportsman’s Lodge
  •  Marriott
  •  Garland Resort
  •  Treetops Resort
  •  Mission Inn
  •  Innisbrook Resort
  •  Reunion Resort
  •  The Springs Hotel
  •  Sycuan Resort & Casino
  •  Four Seasons
  •  Plantation Inn
  •  Maddens Resort 
  • Yarrow Resort
 
  •  Lakewood’s Resort
  •  A Ga Ming Resort
  •  Manistee National
  •  Bavarian Inn
  •  Candlestone Resort
  •  Mojave Resort
  •  Beau Rivage Golf & Resort
  •  Prince’s Lodge
  •  Waikaloa
  •  Rose Hall
  •  Badin Inn
  •  Chateaux Elan
  •  Banyan Resort
  •  Oivatos Dunes
  •  Sanctuary Hotel
  •  Orange County National
  •  Chateau d’Augerville
  •  Mayakoba Resorts
  •  Osage National
  •  The Windelstrae 
 
  •  Ritz Carlton
  •  Doral 
  •  Wyndham
  •  The Green Hotel
  •  Pine-Needles
  •  Mid-Pines
  •  McGuires Resort
  •  Oak Terrace
  •  Sportsman’s Lodge
  •  Marriot
  •  Garland Resort
  •  Treetops Resort
  •  Mission Inn
  •  Innisbrook Resort
  •  Reunion Resort
  •  The Springs Hotel
  •  Sycuan Resort & Casino
  •  Four Seasons
  •  Plantation Inn
  •  Maddens Resort 
  • Yarrow Resort
 
  •  Lakewood’s Resort
  •  A Ga Ming Resort
  •  Manistee National
  •  Bavarian Inn
  •  Candlestone Resort
  •  Mojave Resort
  •  Beau Rivage Golf & Resort
  •  Prince’s Lodge
  •  Waikaloa
  •  Rose Hall
  •  Badin Inn
  •  Chateaux Elan
  •  Banyan Resort
  •  Oivatos Dunes
  •  Sanctuary Hotel
  •  Orange County National
  •  Chateau d’Augerville
  •  Mayakoba Resorts
  •  Osage National
  •  The Windelstrae 
 
Copyright 2017. Legendary Publishing Group - The Hotel Marketing Bible
Copyright 2017. Legendary Publishing Group